About Us

Nursha Project (nur’sha)

1. NOUN–inclination for activity and/or change

2. VERB–strategize, design, produce

Mission:Vision

Nursha Project™ establishes, produces, and presents Artists and Projects that elucidate sociopolitical activism through the incubation of sustainable ideas, strategic planning, collaborative project design, and product development. We achieve this through the exploration of metaphysics by aligning stakeholders with artists, audiences, and communities.

History

Culturally, artists are iconized and commodified in a way that omits the humanness of the creative process and the inherent holistic investments that produce outcomes. Upon exploring these ideas, Nursha Project founder Shalonda Ingram in collaboration with drea brown, determined the need for a model that supports artist self-exploration and the importance of delineating art making from business development. In so doing, the artists and the projects that are created reflect personal narratives that are otherwise lost or compromised. Since its inception in 2003, Nursha Project has been dedicated to the 4 C’s, Content, Context, Collaboration, and Communities, and we hold the awareness that art making and art sharing are therapeutic modalities for both the artists and audiences. Our service offerings, which include technical and administrative production, artist handling, and strategic partnership development, have expanded in direct proportion to the range of Artists’ needs. This expansion has enhanced the capacity of all engaged parties while catapulting our presence and nurturing a collective consciousness.

The Founder

Shalonda Ingram, founder of Nursha Project™ is a strategist, producer, and social entrepreneur committed to transforming the planet via pro-activism and to sociopolitical change via community empowerment and civic, youth, and arts engagement. She also founded Born Brown: All Rights Reserved®, a social enterprise agency that promotes understanding and collaboration among people of color with various origins by countering oppressive media with messaging that evokes self-acceptance and self-love and United States of Consciousness™, a consortium of responsible business to business consumers united by their interest to leverage purchasing power. In 2005, Shalonda partook in the manifestation of the Bay Area Black United Fund document, “Microloan and Worker Cooperative: A Strategy for Youth Enterprise Development,” which explored microfinance lending for youth entrepreneurs. Shalonda has participated in several college and university panel discussions including Hip Hop and Religion organized by the Department of Performance Studies at New York University and sponsored by Peace Out East, Laney College’s panel on Women of Color and Ethnic Studies, and Providence College’s panel on Human Behavior in Social Systems. Recently, she moderated the Young Women’s Health and Leadership Summit at the University of California, San Francisco and contributed to a discussion on “Strategizing Social Marketing” in community-based health research at the Black and Latino Student Caucus Third Annual Minority Health Advocacy Conference at the Joseph Mailman School of Public Health at Columbia University. In addition to serving as the Producer at Dance Theater Workshop, Shalonda sits on various arts funding councils including the City of Oakland’s Funding Advisory Board and the Brooklyn Arts Council Community Arts Regrant Program. In 2009, she was nominated for The Corporation for National & Community Service Eli Segal Award and the New York Innovative Theater Award for the Nursha Project production, Where My Girls At?. Shalonda is continually exploring ways through which she can fulfill her commitment to creative exchange and sustainability in light of infinite possibility.