October 11, 2008 by  
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Nursha Project™ |

Nursha is a small creative enterprise designed around principles of creative economics, local growth, and network based scale. It is an enterprise with an established track record for double bottom line impact, achieving social and financial returns via micro-funding and sweat equity investments.

Nursha’s structure is a product of design and necessity. It is an open network-based business model for partnering with local neighborhood venues. The model succeeds by utilizing design and technology tools to create combined performance and concept development space. Nursha’s open structure motivates co-created experiences, in which audience and artist may show up with an expectation of meeting individual needs, but leave with a sense of community. Nursha’s ability to create and sustain its market depends on repeatably enabling this environment of creative exchange.

Nursha Project is Sponsored by Fronde Baliste.
For more information visit: http://www.frondebaliste.org/ventures.html


Shalonda Ingram | Founder, Nursha Project™

si Image Brooklyn








Shalonda Ingram is a social entrepreneur committed to empowering communities via the arts. In doing so, Nursha employs place-based strategy enabling and encourages free exchange between audience and artist as a way of building the courage to work for change.

Her early work, founding the social enterprise “Born Brown: All Rights Reserved,” sought to promote understanding and collaboration among people of color of diverse origins.  Born Brown creates products featuring original works of art that counter oppressive media with messaging and merchandise that evokes self-acceptance and self-love.

Shalonda’s work as Producer at Dance Theater Workshop represented the opportunity to mix the global view  honed in Born Brown with the innovative staging created for Nursha inside an organization of long tradition and high regard.

In recognition of excellence in this body of work, she accepted invitations to City of Oakland Funding Advisory Board and the Brooklyn Arts Council Council Community Arts Regrant Program, City of Oakland Arts Funding Advisory Board and  She has also received nominations for the Corporation National & Community Services Eli Segal Award.